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Boy Scouts of America

Case Study: Summer Activities Brochure

The Sequoyah Council, our local Boy Scouts of America chapter, needed a brochure that would draw boys in to the summer camp series. It need to capture the attention of the boys, and encourage the parents that the financial investment of a summer camp like this was worth it.

We designed the brochure entirely from scratch. With two Eagle Scouts on staff, we know exactly what clicks with the Boy Scout demographic. Layout, design, graphics and copy were all created by our design team. These brochures were given out at scout meetings, promoted at different scouting headquarters, and mailed all over the region.

This Summer Activities brochure gave the BSA Sequoyah Council exactly what they needed, and they were able to effectively market their camp series.

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