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Burke, Powers, & Harty

Case Study: Rebranding Project

Burke, Powers, and Harty is an old, well-established insurance business in the Tri-Cities. Their longevity is evidence of their experience, but their tired logo wasn't doing their respected business justice. They needed a fresh look for the next generation of the company.

Everyone in the company took pride in the large, strong oak tree that represented their brand. Plus, there was a history behind the logo, so they were unwilling to part with it completely. Instead, we started with the old logo, cleaning it up and changing the color palette. We also created two brand new text versions of the logo to use in various applications.

With the new logos and colors, we created a full package of printed corporate identity materials. We also carried the rebranding over to all their digital assets, including their website and social media.

Now, Burke, Powers, and Harty has a fresh brand that still honors their history.

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