Amerilam Supply Group asked us to target a small but select group of printers and finishers with a campaign designed to convey all the benefits of selecting them for all their finishing supplies and equipment. The target audience included high value leads and existing under performing, but high value customers.
To determine the messaging for this program of 13 weekly postcards and a landing page, we looked to existing Amerilam customers who fit the same profile of our target audience, but were fully engaged in business with our Client. We selected 20 at random, and after conveying an email request from ASG's president, was received permission to survey 12 of these customers by phone.
Once we had our value statements and relevant quotes, we began design of the campaign. With instructions to keep the campaign very tight to brand, the series came together quickly. Our team was responsible for all copywriting, content, and creative.
In addition to the compelling messaging, each of the postcards was laminated with one of ASG's premium laminates from LuxLam, another of ASG's companies.
The initial campaign was such a success that the client has opted to repeat it over and over again for lead nurture and conversion.
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