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PULP Digital

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Presswise

Case Study: Lead Generation Campaign

Presswise is a fairly young company, but they offer a much needed tool for their industry. They wanted to promote their product to an existing list of prospects, but needed help creating compelling messaging and design.

We engaged with Presswise to design a complete marketing campaign, including postcards, emails, landing pages, and more. To prepare for the campaign, we interviewed several of Presswise's best customers to discover their main business challenges and collect testimonials to accompany the messaging. While brainstorming for messaging ideas, we settled on turning key pain points of these customers into attention grabbing questions. 

For example, "Can you process an entire job, from order to delivery, in as few as three steps?" This question was printed boldly on the front of a folded card, prompting the recipient to open and read. On the inside was a testimonial, outlining how Presswise's solution could eliminate that pain point. Each touch drove the prospect to engage further in order to receive more information or see a live demo.

This campaign was a huge hit thanks to such relevant messaging. Presswise gained a large number of hot leads for their sales people to pursue.


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