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PULP Digital

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Our Brand Strategy Articles

Have you ever been researching a company and wanted to see all their content on a specific piece of relevant information? We have, and just like with our keywords, the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way. With specific categories linked throughout the 3 editorial sections of our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.

This search includes our blog – DGTLy Speaking, our portfolio – Amazing Stories, , and an area we call Great Ideas, where we share those amazing little bits of genius that come up fairly often. 

We think you're really going to like it.

Amazing Stories
Brand Discovery Project

Universal Companies is a titan in the spa equipment and supplies industry. The only problem is that their sales staff and their management didn't see eye to eye when it came to marketing and the Universal Companies brand. They needed someone who could help them discover who Universal Companies really is.

They enlisted our entire team to help them in a brand discovery project, including a multi-day "Brand Camp." The entire purpose of this project was to find a focus for their brand and a direction for their marketing that all could agree on. 

The first step of this process was to interview a cross-section of their best customers. Our team called these customers and collected their answers to twelve different pointed questions. Summaries of these interviews, charts detailing customer answers, and our own analysis were compiled to give an accurate representation of their average customer and their opinion of the Universal Companies brand.

Our next step was to hold two separate brainstorming meetings, one with management and one with sales. In these meetings, we found out each division's opinions of the brand and gained insight into their customers. We also discussed a detailed SWOT analysis to give us a better picture of what made their company unique.

We then took all our findings and compiled them, along with our recommended next steps for marketing, into a large Brand Recommendations report. This report guides them in all marketing decisions they make and has helped them learn who they are really marketing to. Now, they know who they are and can keep their brand cohesive throughout the company and throughout every marketing outreach.

Amazing Stories
Corporate Presentation Template

Nash & Powers Insurance needed a Corporate Presentation Template to use as a master document for all their presentation needs. They wanted something that could help them maintain consistent branding while offering a clean, professional look. All of their management and sales staff would have access to this master template for all presentation requirements.

So, our graphic design team developed a functional presentation template that reinforces the Nash & Powers brand. The template we developed contains a number of different layouts suited for any presentation application. It needed to be able to adapt to a variety of end uses. It was important to include options for graphics, charts, and video as well as the standard text. 

Now, whether pitching to an individual customer, a vendor, or a commercial client, the staff at Nash & Powers has the appropriate slides to fit their needs. 

Amazing Stories
Faux Packaging Design

Sometimes, products are so new that there is no actual sample to show a customer. This was the case with Amerilam Supply Company's new collection of packaging. They needed a way to promote these products on their ecommerce website, but were lacking product images.

We created digital renderings of each of the new products to be displayed on their online storefront. Each of these 3D designs show important product details and even demonstrated the multiple color options. All images contained a sample logo placement to give the customer the full picture of the product they would be receiving.

Thanks to these faux packaging designs, Amerilam was able to sell these new products as soon as they were available, instead of waiting on real samples and missing out on revenue potential.

Amazing Stories
New Brand Project

Amerilam Supply Company had created a sleek new laminate that was unique in the finishing industry. With multiple colors and sheen options, it was a very impressive product line. What they did not have, however, was a brand to support it.

Amerilam contacted us to help them with a complete branding project for this incredible new product. From the name, to the logo, to the ultimate design, our graphic design team collaborated together to give them dozens of options.

Ultimately, they settled on the LuxeFilms name and logo that they are using for this product today. We have gone on to create presentation materials, marketing collateral, trade show pieces, and more centered around this brand.

Amazing Stories
Rebranding Project

Burke, Powers, and Harty is an old, well-established insurance business in the Tri-Cities. Their longevity is evidence of their experience, but their tired logo wasn't doing their respected business justice. They needed a fresh look for the next generation of the company.

Everyone in the company took pride in the large, strong oak tree that represented their brand. Plus, there was a history behind the logo, so they were unwilling to part with it completely. Instead, we started with the old logo, cleaning it up and changing the color palette. We also created two brand new text versions of the logo to use in various applications.

With the new logos and colors, we created a full package of printed corporate identity materials. We also carried the rebranding over to all their digital assets, including their website and social media.

Now, Burke, Powers, and Harty has a fresh brand that still honors their history.

Amazing Stories
Trade Show Graphics Design

Amerilam Supply Group attends many trade shows and needs to be able to quickly and effectively market their products to show attendees. When they only have a few moments to catch someone's eye, they better have something that stands out.

Amerilam asked us to create attention-grabbing trade show graphics that would highlight their new LuxeFilms product line. These graphics generated by our design team were then used on pop up banners and displays throughout the show.

LuxeFilms marketing collateral that we created were also used throughout the show.

Great Ideas
Visual

When it comes to any kind of marketing, you have to grab your prospect's attention in the first few seconds. Photos and videos can be just what you need to capture their interest. Whether through Google Hangouts, YouTube videos, or Pinterest, videos and pictures are priceless digital marketing assets.

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