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Another Business Websites story from Robert Carrier

Need a New Website?

“The top ten reasons why you need a new website from PULP Digital”

The top ten reasons why you should get a new website:

  1. Your website’s purpose isn’t that clear - A great website conveys a main message and theme in a clear, concise way. Your visitors should never be confused about who you are.

  2. Your site is navigationally challenged - If you have a hard time finding information on your site, then think about your visitors. Making the experience hard on your visitors is a huge deterrent.

  3. Your website looks out of date - Your mother used to say “first impressions last a lifetime” and she was right. An out of date website makes your business or organization look unstable or untrustworthy. A fresh, well designed website creates a lasting impression of integrity and stability, which gives visitors a warm fuzzy feeling about your business or organization.

  4. You would like to do great things with your website, like communicate, but can’t - If you cannot update your own site when you want, you need a new site. You should be able to update your site instantly with news about you, your partners, or exciting things happening with your business and organization. You shouldn’t have to wait - the web is instantaneous, and your website should be too.

  5. Your website is difficult to find via search engines - Many old, outdated sites, besides not being very pretty, aren’t attractive to search engines. Built structurally sound, a new website that’s updated often attracts attention and will rise in rank.

  6. Your website is filled with pages of text - These days, instant gratification also pertains to reading. We want to know what’s going on within minutes, not hours. With such a short attention span, 150 – 250 words per page is plenty.

  7. Your business or organization’s brand has changed - If you have a brand new logo, look, or tagline, it's important that your website be singing the same tune. You need to present a cohesive brand on every front.

  8. Your website only displays correctly in Internet Explorer - While Microsoft used to have reign of the sandbox, there are other playmates currently in on the action – Safari, Firefox, and Chrome. Creating a good experience for all your visitors is important, no matter what browser they use.

  9. You never receive a lead from your website - Your website should make contacting you a breeze, and you should be able to gather information from interested visitors. If you aren’t getting visited, then it is not doing its job.

  10. You are embarrassed to give out your web address - Have you given someone the excuse, “My contact information is there, just pay no attention, we’re “updating” the site”? If you are making excuses for your site, it's time to stop. Just get a new site.

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