Still one of the best channels for engagement
Email Marketing Solutions
Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service. The primary intent is to establish loyalty, trust and brand awareness.
Unfortunately, email marketing seems to have a bad reputation. Many companies think that if people see an email that isn’t from someone they know, they will immediately consider it spam and delete it. While this may be true in some cases, you can make email marketing work for your company.
In fact, there are a lot of reasons why you should be using email marketing, beyond engaging your existing customers and gaining new ones. Here are just a few of those reasons;
- It’s Cost Effective
- You Can Track Data
- You Can Automate your Campaigns
- It’s Immediate
- It Can Boost Sales
Despite its un-deserved status as spam, email marketing is a highly effective way to not only engage current customers, but help gain new ones as well. Any company who wants a cost-effective, proven method to help build customer relationships and boost sales should be using email marketing on a regular basis – it is that simple.
GETTING STARTED WITH Email Marketing Solutions
Include Useful & Interesting Content
Be ReleventThe first thing to mull over when developing a marketing email is what your audience is interested in knowing. Without this basic understanding, your email will fall on deaf ears. For example, most mountain biking enthusiasts won’t care to read about new trends in basket weaving.
Pay Attention to Aesthetics
Use DesignWhen you open an email, what immediately grabs your attention? Does your answer include an interesting design with stimulating visual content? If so, you are similar to most consumers. The way your email looks upon first glance is an important indicator in achieving high click-through-rates.
Know your Audience
Be PersonalWhether engaging in email marketing, content marketing, social media marketing or all three, marketers agree personalization is key to success. However, when it comes to email marketing, a whopping 70 percent of brands are not personalizing emails sent to subscribers. And this involves more than using a first name.
The next time you hear a social media myth, question it. Ask for the proof and ask out loud.
Dan Zarrella – Social Media Scientist, Hubspot