Make Sure They Find You
Search Marketing Solutions
Where do you search? Google? Bing? Facebook? Pinterest? YouTube?
Although most “traditional” query-based searches do still happen on Google, search is no longer just a purview of search engines. Search Engine Optimization (SEO) is still a relevant and valuable marketing channel evolving to include additional venues and opportunities as web users’ search behavior evolves.
SEO is not as simple as changing content, adjusting tags or buying a few links. SEO has evolved, requiring better understanding of your users, a commitment to providing quality content, and consistent processes to align all facets of your organization with search best practices. With these SEO best practices in place, your customers won’t have to search very hard to find your company, product or brand.
Sounds pretty good, doesn’t it? What you probably don’t know is where and how to connect?
Just like traditional marketing, defining key attributes of your target market has become a central component of a successful SEO strategy.
Social Media is a welcome tool. Helping to surface this information, it allows brands to receive almost instant feedback from a self-identified pool of likely (or existing) customers, helping refine target likes, needs and potential issues.
GETTING STARTED WITH Search Marketing Solutions
Make a Serious Commitment
Organic SearchMore than 80% of web users start their buying process by searching online, and if they can’t find your website, it’s difficult for them to buy from you. SEO is not as simple as changing content, adjusting tags or buying a few links. SEO has evolved, requiring better understanding of your users, a commitment to providing quality content, and consistent processes to align all facets of your organization with search best practices. With these SEO best practices in place, your customers won’t have to search very hard to find your company, product or brand.
Guarantee Page One Placement
Paid SearchHave you ever wondered how those advertisements made their way onto your search results page? Those ads you see, pertaining to the query you entered, are where paid search advertising begins. Brands bid on keywords that relate to their products or services, delivering targeted advertisements to the right customers.
Paid Search is a unique form of advertising because it can promptly identify the customers raising their hands, indicating interest in your product or service. Can a television commercial or magazine ad do the same?
Target those closest to you
Local SearchRanking high in Google Places, Yahoo Local, and Bing Maps is becoming increasingly necessary. It is well known that approximately 50% of all searches have local intent. When individuals want to buy something, 70% of all searches have local intent. This is huge and why it’s important to rank high. Activities to consider are: Places Page set up on Google, Bing, and Yahoo. Success requires competitive, and keyword research, places page content creation, submission to citation sources and local directories.
It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.
M. Lawrence Light – Former Chief Marketing Officer, McDonald's