Do you need a blog for your business? If you're looking to promote your products or services online you do. Not only does a blog give you a chance to showcase your offerings, it provides a valuable tool to collect customer feedback. Plus, your blog is a great place to highlight product announcements, offers, and more to generate interest. When paired with other social networks, your blog can be one of your most powerful marketing tools.
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.
John Battelle – Founder, Federated Media Publishing