Do you need a blog for your business? If you're looking to promote your products or services online you do. Not only does a blog give you a chance to showcase your offerings, it provides a valuable tool to collect customer feedback. Plus, your blog is a great place to highlight product announcements, offers, and more to generate interest. When paired with other social networks, your blog can be one of your most powerful marketing tools.
What makes content engaging is relevancy. You need to connect the contact information with the content information.
Gail Goodman – President & CEO, Constant Contact