You can never go wrong with email. It is a tried and true digital marketing tool. Email can be made incredibly personal, and in the digital world we live in, it can often be the best way to connect with an individual. Social media and other forms of digital marketing are a great complement to your marketing strategy, but they'll never be able to replace email. For an excellent pairing to any marketing outreach, choose email.
There's a lot of fear-mongering about "losing control" of your brand online when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Jay Baer & Amber Naslund – Authors of The Now Revolution