Mobile is the future of digital marketing, and the future is now. Nearly a quarter of all web traffic is mobile, so it's vital your business website is optimized for mobile devices like smartphones and tablets. If you really want to take advantage of mobile, consider mobile apps as part of your marketing strategy. A useful app that benefits prospects and customer can do wonders for your business.
Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.
David Meerman Scott – Author of The New Rules of Marketing and PR