Mobile is the future of digital marketing, and the future is now. Nearly a quarter of all web traffic is mobile, so it's vital your business website is optimized for mobile devices like smartphones and tablets. If you really want to take advantage of mobile, consider mobile apps as part of your marketing strategy. A useful app that benefits prospects and customer can do wonders for your business.
By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.
Ardath Albee – Author of Emarketing Strategies For The Complex Sale