Mobile is the future of digital marketing, and the future is now. Nearly a quarter of all web traffic is mobile, so it's vital your business website is optimized for mobile devices like smartphones and tablets. If you really want to take advantage of mobile, consider mobile apps as part of your marketing strategy. A useful app that benefits prospects and customer can do wonders for your business.
Businesses should follow and learn from others' successes and failures in order to better understand and predict their own.
Ben Mezrich – Author Of The Accidental Billionaires