Every single person loves to receive special, personalized attention. If you can provide that for your prospects and customers, your marketing is bound to be a success. Whether you develop personalized content or alter your marketing outreach to suit user’s preferences, every bit of personalization you can add increases the effectiveness of your marketing. Listen to your customer’s preferences, demographics and behavior, and then use these key insights to craft each aspect of your marketing.
Understand why and how your audience uses technology and then start trying to align your communications efforts.
Brian Reich & Dan Solomon – Authors of Media Rules!