Every single person loves to receive special, personalized attention. If you can provide that for your prospects and customers, your marketing is bound to be a success. Whether you develop personalized content or alter your marketing outreach to suit user’s preferences, every bit of personalization you can add increases the effectiveness of your marketing. Listen to your customer’s preferences, demographics and behavior, and then use these key insights to craft each aspect of your marketing.
It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.
M. Lawrence Light – Former Chief Marketing Officer, McDonald's