Every single person loves to receive special, personalized attention. If you can provide that for your prospects and customers, your marketing is bound to be a success. Whether you develop personalized content or alter your marketing outreach to suit user’s preferences, every bit of personalization you can add increases the effectiveness of your marketing. Listen to your customer’s preferences, demographics and behavior, and then use these key insights to craft each aspect of your marketing.
Before you create any more "great content," figure out how you are going to market it first.
Joe Pulizzi & Newt Barrett – Authors Of Get Content Get Customers