When it comes to any kind of marketing, you have to grab your prospect's attention in the first few seconds. Photos and videos can be just what you need to capture their interest. Whether through Google Hangouts, YouTube videos, or Pinterest, videos and pictures are priceless digital marketing assets.
Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.
David Meerman Scott – Author of The New Rules of Marketing and PR