When it comes to any kind of marketing, you have to grab your prospect's attention in the first few seconds. Photos and videos can be just what you need to capture their interest. Whether through Google Hangouts, YouTube videos, or Pinterest, videos and pictures are priceless digital marketing assets.
Word-of-mouth marketing has always been important. Today, it's more important than ever because of the power of the Internet.
Joe Pulizzi & Newt Barrett – Authors of Get Content Get Customers