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Content with the keyword: Brand
Have you ever been researching a company and wanted to see all their content on a specific word or topic? We have, and the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way, both here and in our Categories search. With specific keywords linked throughout most our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.
You'll also find links relevant keywords throughout the site, to help get here easily. We think it's pretty sweet, how about you?
A Miracle on West State
Twas the week before Christmas, when all through the house
Not a creature was stirring, except me and my Apple mouse.
I was working on our website, sizing images with great care,
In hopes that the final copy from Torey soon would be there.
The rest of my team were nestled all snug in their beds,
While visions of jQuery danced in their heads.
With the wife in a bad mood, and I in my sweats,
I had just settled down for a long night at my desk.
When out from the driveway there arose such a clatter,
I sprang from my chair to see what was the matter.
Away to the deck I flew like a flash,
Tore open the sliding door and tripped over the trash.
With the launch deadline approaching, and just a few days to go,
I had no time for interruptions, absolutely zero.
Then, what to my tired old eyes should appear,
But Torey and Rachel and Kyle, all here.
With a tall dark driver, in a hurry to leave,
I knew in a moment it must be Steve.
“To help finish this website,” they said why they came,
So I whistled and shouted and called the rest by name!
"Now Declan! Now, Vicmar! Now, Gail and Demi!
On, Kevin! On Vince! On Jacob and Henry!
Let’s start a Skype chat, and make a good plan!
If this thing’s not done before Christmas, you know what will hit the fan”
The site was a monster, that none could deny,
Hundreds of unique pages, and thousands of links to verify.
So everyone took a section and away we flew,
And I was taking a break, to put the coffee on brew.
Just then, in a twinkling, I heard on the roof
The prancing and pawing of each little hoof.
As I swallowed my coffee, and was turning around,
Down the chimney, St. Nicholas came with a bound.
“It’s not Christmas yet,” I told the old guy in red,
“You’re a week early,” I said as he was shaking his head.
“I’m here to help too,” Santa said with a grin,
“We can’t wait for Christmas, this project must end!”
He shook off the dust, and twinkled his eyes!
Then threw off his bag and said “I’ve brought a surprise!”
Out of that bag, ran dozens of elves,
Each with a Macbook, and a punch-list for themselves!
So away we all worked, this team of fifty or more,
As the wife kept sleeping, I could still hear her snore.
The website was becoming a real thing to see,
Things were happening so fast, it was just like a dream!
As we added the final touches, mobile to be exact,
The old guy cornered me so fast I couldn’t react!
“Now that your site’s done, with a lot of help from me,”
“Take some time off for Christmas, and your family.”
Then he sprang to his sleigh, and to the elves gave a whistle,
“Let’s get back to the north pole, we’ve spent enough time here in Bristol.”
“Kids need toys, and we’ve still got plenty to make,”
And it was about that time, I saw my wife was awake!
“Honey the site’s done, it’s a miracle”, I said!
“What are you talking about Robert, this thing’s gone to your head!”
Then I told her the story, of the team, the elves, and Santa,
She said “Come to bed honey, you’re going bananas.”
So I took her advice, and headed off to sleep,
I must have been dreaming after all, so not another peep.
But the next morning, when I sat down in my chair,
The site was all done, they must have really been there!
So here’s our gift to you, our clients, prospects and the like,
We’ve put all of our talents, into this new website!
With keywords and categories, done never as before,
And services and solutions and graphics galore.
A true team effort, and everyone had a part,
A real Christmas miracle, I knew in my heart.
Old Santa left his mark too, as he flew out of sight,
"Happy Christmas to all, and to all a Great Website!"
Need a New Website?
The top ten reasons why you should get a new website:
Your website’s purpose isn’t that clear - A great website conveys a main message and theme in a clear, concise way. Your visitors should never be confused about who you are.
Your site is navigationally challenged - If you have a hard time finding information on your site, then think about your visitors. Making the experience hard on your visitors is a huge deterrent.
Your website looks out of date - Your mother used to say “first impressions last a lifetime” and she was right. An out of date website makes your business or organization look unstable or untrustworthy. A fresh, well designed website creates a lasting impression of integrity and stability, which gives visitors a warm fuzzy feeling about your business or organization.
You would like to do great things with your website, like communicate, but can’t - If you cannot update your own site when you want, you need a new site. You should be able to update your site instantly with news about you, your partners, or exciting things happening with your business and organization. You shouldn’t have to wait - the web is instantaneous, and your website should be too.
Your website is difficult to find via search engines - Many old, outdated sites, besides not being very pretty, aren’t attractive to search engines. Built structurally sound, a new website that’s updated often attracts attention and will rise in rank.
Your website is filled with pages of text - These days, instant gratification also pertains to reading. We want to know what’s going on within minutes, not hours. With such a short attention span, 150 – 250 words per page is plenty.
Your business or organization’s brand has changed - If you have a brand new logo, look, or tagline, it's important that your website be singing the same tune. You need to present a cohesive brand on every front.
Your website only displays correctly in Internet Explorer - While Microsoft used to have reign of the sandbox, there are other playmates currently in on the action – Safari, Firefox, and Chrome. Creating a good experience for all your visitors is important, no matter what browser they use.
You never receive a lead from your website - Your website should make contacting you a breeze, and you should be able to gather information from interested visitors. If you aren’t getting visited, then it is not doing its job.
You are embarrassed to give out your web address - Have you given someone the excuse, “My contact information is there, just pay no attention, we’re “updating” the site”? If you are making excuses for your site, it's time to stop. Just get a new site.
Never Miss A Sale
An ecommerce website gives your business more exposure than you could ever get with your brick and mortar storefront. You’ll be able to reach potential customers beyond your own community, throughout the entire world if you choose. You’re only limited by how far you’re willing to ship. Plus, online, you’re not restricted by your 8-5 business hours. Your ecommerce website is open 24/7, so you never miss a sale.
This flexibility offers your customers a customizable shopping experience. They can shop wherever they want, whenever they want, without the pressure of a closing time or a pushy salesperson. They are free to buy on their own terms, and in return they will enjoy working with your company.
The convenience of ecommerce for your customers is clear, but it’s also tremendously beneficial for you as a company. By adding ecommerce, you’ll be able to maximize the sales potential of your website, whether you’re using an existing site or building one from scratch. The more customers that are able to buy directly from your site, the less burden they are putting on your sales force. Every additional sale that you’re able to make without increasing your sales force is a win for your company.
Plus, an ecommerce website can ease the burden of your staff even further. With integrated email and social media promotions, your marketing and sales staff will have one less thing to worry about. This marketing integration is just one more way to maximize the potential of your web presence.
So are you ready to get more out of your website with ecommerce? Contact us today to talk about all of the options that are available to you. We have an ecommerce solution to fit every type of business, and we’re ready to help you take your sales online.
Brand Discovery Project
Universal Companies is a titan in the spa equipment and supplies industry. The only problem is that their sales staff and their management didn't see eye to eye when it came to marketing and the Universal Companies brand. They needed someone who could help them discover who Universal Companies really is.
They enlisted our entire team to help them in a brand discovery project, including a multi-day "Brand Camp." The entire purpose of this project was to find a focus for their brand and a direction for their marketing that all could agree on.
The first step of this process was to interview a cross-section of their best customers. Our team called these customers and collected their answers to twelve different pointed questions. Summaries of these interviews, charts detailing customer answers, and our own analysis were compiled to give an accurate representation of their average customer and their opinion of the Universal Companies brand.
Our next step was to hold two separate brainstorming meetings, one with management and one with sales. In these meetings, we found out each division's opinions of the brand and gained insight into their customers. We also discussed a detailed SWOT analysis to give us a better picture of what made their company unique.
We then took all our findings and compiled them, along with our recommended next steps for marketing, into a large Brand Recommendations report. This report guides them in all marketing decisions they make and has helped them learn who they are really marketing to. Now, they know who they are and can keep their brand cohesive throughout the company and throughout every marketing outreach.
Compelling Reasons Campaign
Amerilam Supply Group asked us to target a small but select group of printers and finishers with a campaign designed to convey all the benefits of selecting them for all their finishing supplies and equipment. The target audience included high value leads and existing under performing, but high value customers.
To determine the messaging for this program of 13 weekly postcards and a landing page, we looked to existing Amerilam customers who fit the same profile of our target audience, but were fully engaged in business with our Client. We selected 20 at random, and after conveying an email request from ASG's president, was received permission to survey 12 of these customers by phone.
Once we had our value statements and relevant quotes, we began design of the campaign. With instructions to keep the campaign very tight to brand, the series came together quickly. Our team was responsible for all copywriting, content, and creative.
In addition to the compelling messaging, each of the postcards was laminated with one of ASG's premium laminates from LuxLam, another of ASG's companies.
The initial campaign was such a success that the client has opted to repeat it over and over again for lead nurture and conversion.
Corporate Presentation Template
Nash & Powers Insurance needed a Corporate Presentation Template to use as a master document for all their presentation needs. They wanted something that could help them maintain consistent branding while offering a clean, professional look. All of their management and sales staff would have access to this master template for all presentation requirements.
So, our graphic design team developed a functional presentation template that reinforces the Nash & Powers brand. The template we developed contains a number of different layouts suited for any presentation application. It needed to be able to adapt to a variety of end uses. It was important to include options for graphics, charts, and video as well as the standard text.
Now, whether pitching to an individual customer, a vendor, or a commercial client, the staff at Nash & Powers has the appropriate slides to fit their needs.
Corporate Website Redevelopment
Burke, Powers, and Harty's existing website was old, unattractive, and not very informative. They needed a completely new website design to showcase their modern business.
BPH contacted us to create a new web presence for them. They wanted a site that would include a detailed collection of their different services and coverage options. The website needed to be somewhere that a potential customer could go to get helpful information and request a quote. It was also important to have an option for filing a claim; they wanted to be available to current customers 24/7.
Their new website is a fully functional customer resource. It has an attractive design and contains all the information a customer could need. It also includes a blog for them to share important insurance articles and connections to their social media profiles.
Faux Packaging Design
Sometimes, products are so new that there is no actual sample to show a customer. This was the case with Amerilam Supply Company's new collection of packaging. They needed a way to promote these products on their ecommerce website, but were lacking product images.
We created digital renderings of each of the new products to be displayed on their online storefront. Each of these 3D designs show important product details and even demonstrated the multiple color options. All images contained a sample logo placement to give the customer the full picture of the product they would be receiving.
Thanks to these faux packaging designs, Amerilam was able to sell these new products as soon as they were available, instead of waiting on real samples and missing out on revenue potential.
Modern eCommerce Site
With an existing eCommerce site suffering from poor performance, weak conversion, and no mobile support, Amerilam Supply Group turned to us for a highly creative, fully responsive site. And we exceeded their expectations in every area.
This Magento site includes support for configurable product pricing, seven pricing levels, and multiple niche sites for specific target audiences. Also included was support for the ASG Gold Rewards system, with increased discounts and rewards for those accumulating high points for their purchases and other interactions on the site.
The responsive nature of the site allows the customer to buy easily from virtually any size screen. This mobile functionality has been a huge advantage for the client , with nearly 30% of purchases coming from these types of devices. This is a huge increase from less than 2% mobile purchases on their prior site less than a year before.
Monthly sales from the site have more than doubled since launch, and promotional activities have just begun as of this writing. Watch for future case studies here for the results of those promotions.
New Brand Project
Amerilam Supply Company had created a sleek new laminate that was unique in the finishing industry. With multiple colors and sheen options, it was a very impressive product line. What they did not have, however, was a brand to support it.
Amerilam contacted us to help them with a complete branding project for this incredible new product. From the name, to the logo, to the ultimate design, our graphic design team collaborated together to give them dozens of options.
Ultimately, they settled on the LuxeFilms name and logo that they are using for this product today. We have gone on to create presentation materials, marketing collateral, trade show pieces, and more centered around this brand.
Non-Profit Website Redevelopment
When approached by Rivers Way President, we saw this project as a great way to serve a vital local charity with their mission. With an existing website nearly 4 years old, the undertaking would include all new content and photography.
Charged with the task of website design was our relative newcomer, Kyle Henn. As you can see from the finish product, Kyle was up to the task. With a very vibrant an inviting site the fit's the brand of the charity organization, it reveals it's mission very quickly. It demonstrates the services provided to children of various needs, and how Rivers Way keeps these children engaged and active.
With a growing number of donors and donations, the client's new website has been recognized as a complete success.
Perfect Binder Campaign
Amerilam Supply Group wanted to expose both new and existing customer bases to a new model of perfect binder. With a focus on benefits and potential new revenues, the campaign was designed to get recipient attention through great design, and strong calls to action. In addition, personalization was leveraged heavily on both the direct mail piece and the landing page designed to collect leads.
In the process of lead collection, several bits of qualifying information were gathered to assist the client in closing the sale with the interested respondent. The client expressed found that having the qualifying information prior to the sales call allow for better preparation and more effective closing.
The campaign was a resounding success for the client, who stated an 11:1 ROI.
Burke, Powers, and Harty is an old, well-established insurance business in the Tri-Cities. Their longevity is evidence of their experience, but their tired logo wasn't doing their respected business justice. They needed a fresh look for the next generation of the company.
Everyone in the company took pride in the large, strong oak tree that represented their brand. Plus, there was a history behind the logo, so they were unwilling to part with it completely. Instead, we started with the old logo, cleaning it up and changing the color palette. We also created two brand new text versions of the logo to use in various applications.
With the new logos and colors, we created a full package of printed corporate identity materials. We also carried the rebranding over to all their digital assets, including their website and social media.
Now, Burke, Powers, and Harty has a fresh brand that still honors their history.
Sales Collateral Design
As a part of their new brand project for LuxeFilms, Amerilam Supply Group needed a full suite of marketing collateral to use to promote their new product. These pieces needed to maintain consistency and portray a strong brand image.
Our design team created a complete set of marketing materials. Everything from product brochures to laminated sample cards were designed and produced in house.
Amerilam uses these pieces at trade shows, in sales presentations, in product kits, in marketing campaigns, and more. This project, along with the other aspects of branding, have gone extremely successfully.
Sales Presentation Design
Once we had designed the new LuxeFilms brand, Amerilam Supply Group needed a way to present it to their customers. Amerilam sells to several different categories of customers (direct sale, trade distributors, educators, etc), so this sales presentation needed to be able to work for all avenues.
We were responsible for the entire presentation. It was important to highlight each laminating film carried under the LuxeFilms brand, outlining the benefits and uses of each. From layout and design, to copy and graphics, our team created a functional, informative presentation that could be used for any number of applications.
Sales Presentation Template
In addition to their Corporate Presentation Master Template, Nash & Powers engaged with us to create a fully equipped sales presentation as a ready-made solution for their staff. While the master template was just a branded container for them to fill with their own information depending on the use, this sales presentation needed to be a fully operational sales tool.
Nash & Powers provided the our team with an old presentation for ideas and inspiration. The graphic design team reinvented the presentation to embody the Nash & Powers brand. New graphics, layout, fonts, and transitions were created to be cohesive with the master template design. Our content developers changed the existing copy to be more compelling and to tell a clear story, with reasons why to choose Nash & Powers. The finished presentation was fully detailed, with images, text, graphics and more to be a complete selling tool.
Nash & Powers has been effectively using this Sales Presentation to win new customers and close more deals.
Shopping Center Website
Johnson Commercial Development is in the process of developing a huge shopping center, The Pinnacle, expected to bring in business and revenue from all over the region. They need a website presence to aid in soliciting new businesses for the shopping center as well as to drive consumer interest.
The new website designed by our team is a simple, responsive design. It allows for easy edits, since the number of stores slated for opening will be constantly growing for the next year and beyond. Potential customers will be interested in the list of stores and the new section that highlights progress on the complex. More importantly, developers will be interested in the "Local" section of the site. This area details area information and demographic data - all the important factors businesses need to consider when planning a new location.
The Pinnacle website is built to grow with the development and will assist the shopping center's success.
Summer Activities Brochure
The Sequoyah Council, our local Boy Scouts of America chapter, needed a brochure that would draw boys in to the summer camp series. It need to capture the attention of the boys, and encourage the parents that the financial investment of a summer camp like this was worth it.
We designed the brochure entirely from scratch. With two Eagle Scouts on staff, we know exactly what clicks with the Boy Scout demographic. Layout, design, graphics and copy were all created by our design team. These brochures were given out at scout meetings, promoted at different scouting headquarters, and mailed all over the region.
This Summer Activities brochure gave the BSA Sequoyah Council exactly what they needed, and they were able to effectively market their camp series.
Trade Show Graphics Design
Amerilam Supply Group attends many trade shows and needs to be able to quickly and effectively market their products to show attendees. When they only have a few moments to catch someone's eye, they better have something that stands out.
Amerilam asked us to create attention-grabbing trade show graphics that would highlight their new LuxeFilms product line. These graphics generated by our design team were then used on pop up banners and displays throughout the show.
LuxeFilms marketing collateral that we created were also used throughout the show.
A brand is more than a name, a logo or a tagline. A brand is a person’s belief about a product, service or destination. When enough individuals arrive at the same belief, a company can be said to have a brand. In other words, a brand is not what you say it is, it's what they say it is. A brand’s power (equity) is derived from the goodwill and name recognition that it has earned over time.
With this in mind, the foundation of everything we produce for your company will fall under the branding and positioning umbrella. We design brands in a way that will encourage customers to think and feel a certain way about the brand, and we will position the brand to evoke an emotional response. This will be crucial to brand success.
How will we establish and build your brand equity?
By developing the following:
- Brandmark Design
- Wordmark Design
- Brand Typography Guides
- Collateral Packages
- Stationery Kits
- Color Palette and Theory
- Brand Style Guides
Responsive Web Design
We design and develop all web applications with responsive design. Responsive Website Design intuitively knows what screen size your customers are using and adjusts content and page elements accordingly. Your visitors can be on their PC, tablet, or smartphone and your website will intelligently respond to fit the device’s screen size.
Mobile devices usage rates are increasing and rapidly becoming the most popular means to access the internet. Businesses that can’t stay connected with mobile consumers will become less relevant, especially with mobile eCommerce. With responsive web design, you have the assurance that customers can easily access your web pages with the device they’re using.
User experience is dramatically enhanced with responsive design. Visitors to your website won’t get frustrated with pages that don’t load properly, keeping them on your site and increasing engagement, regardless of the device they are using.
Mobile users are often looking for information quickly and don’t have patience for websites that load slowly. In addition, they don’t want to hunt through irrelevant content to find what they need. Responsive web design can reduce your website down to its most basic information, keeping users on your site and decreasing bounce rates.
We use responsive design for all web applications, including:
- eCommerce Sites
- Landing Pages
- HTML Emails
- Social Media Sites
Every brand aspires to command a price premium. To accomplish this, we need to understand what makes your brand meaningfully different from your competition. But that meaning is in the eye of the beholder. So much as we seek to add meaning to your brand, the customer also adds their own unique meaning to what the brand stands for, and that may be far more important than anything we say or do.
That's what makes brand research incredibly important to the future of your brand. Great brands forge a real and direct emotional connection with their customers. It starts with a deep understanding of your target audience. Needs, preferences, goals, desires: You can never know enough about your customer.
We offer a wide variety of traditional brand research techniques:
- Qualitative Research
- Quantative Research
- Ethnographic Studies
- Elasticity Studies
- Conjoint Analysis
Branding is a continuous process. It's critical that your brand's integrity is maintained in all strategies, approach, activities and collateral. Your brand collateral assets are expected to support the brand along with its identity, philosophy and positioning, creating lasting impressions in the customers’ mind.
Brand Collateral assets are essentially a collection of discreet brand communication tools and media. This collection of assets is utilized to launch, promote, maintain, enhance and rejuvenate brands. In lockstep with the brand’s philosophy, values, character and aspirations, your brand collateral is integral part of your marketing strategy. It is used to provide collateral support to all marketing, sales, pre-sales and business development activities. These collateral assets include:
- Product Catalogs
- Company Brochures
- Collateral Folders
- Corporate Stationery
- Brand Packaging
- DVD / CD / Blue Ray Disc Covers
- Point-of-Sale Takeaways
Brand Strategy & Development
Consumers have become information rich and time poor. The old method of judging products—by comparing features and benefits—no longer works. Today, it's all about trust. If I can trust the brand, I can buy now and worry about it later. The degree of trust I feel about the product, rather than an assessment of it's features and benefits, will determine whether I'll buy from you or a competitor.
Creating trust should be the fundamental goal of any branding project. And trust is the ultimate shortcut to a buying decision. Building trust should be your most important branding strategy.
But, we've found it takes more than strategy to build a brand. It takes strategy, creativity, and community together. The problem is, these three things, in most companies, are separated by wide chasms, and brand messaging that instills trust is lost before it reaches the customer.
We have five key objectives in your branding project. They are as follows:
- Discover the core value of the brand.
- Discover the brand architecture.
- Create a strategy for brand, marketing and measurement.
- Develop a plan to help you leverage social networks.
- Create synergy between Management, Marketing and Sales.
Content Marketing Solutions
Content marketing is one of the most popular internet marketing techniques to inbound quality traffic to your website. Content marketing allows your business to make the most out of every opportunity to interact with potential customers.
Content marketing is based on a principle that offers multiple ways to bring out your ideas. In other words, you can create great content in different forms (such as article, video or infographic) and market it in different ways (via Facebook, Twitter, Google+, or StumbleUpon).
The best part about this online marketing technique is that it creates a level playing field for any company to boost its web presence, be it a small business or a large business. According to a research by Kapost, a reputable marketing software provider, content marketing techniques (like per dollar) can deliver three times the lead of traditional online marketing techniques (like paid search).
This makes content marketing the ideal option when it comes to marketing your business. Content marketing comes with a lot of benefits but the most notable ones are building brand awareness, driving inbound traffic and generating natural links. Below we go into more detail about these business benefits of content marketing.
Email Marketing Solutions
Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service. The primary intent is to establish loyalty, trust and brand awareness.
Unfortunately, email marketing seems to have a bad reputation. Many companies think that if people see an email that isn’t from someone they know, they will immediately consider it spam and delete it. While this may be true in some cases, you can make email marketing work for your company.
In fact, there are a lot of reasons why you should be using email marketing, beyond engaging your existing customers and gaining new ones. Here are just a few of those reasons;
- It’s Cost Effective
- You Can Track Data
- You Can Automate your Campaigns
- It’s Immediate
- It Can Boost Sales
Despite its un-deserved status as spam, email marketing is a highly effective way to not only engage current customers, but help gain new ones as well. Any company who wants a cost-effective, proven method to help build customer relationships and boost sales should be using email marketing on a regular basis – it is that simple.
Search Marketing Solutions
Where do you search? Google? Bing? Facebook? Pinterest? YouTube?
Although most “traditional” query-based searches do still happen on Google, search is no longer just a purview of search engines. Search Engine Optimization (SEO) is still a relevant and valuable marketing channel evolving to include additional venues and opportunities as web users’ search behavior evolves.
SEO is not as simple as changing content, adjusting tags or buying a few links. SEO has evolved, requiring better understanding of your users, a commitment to providing quality content, and consistent processes to align all facets of your organization with search best practices. With these SEO best practices in place, your customers won’t have to search very hard to find your company, product or brand.
Sounds pretty good, doesn’t it? What you probably don’t know is where and how to connect?
Just like traditional marketing, defining key attributes of your target market has become a central component of a successful SEO strategy.
Social Media is a welcome tool. Helping to surface this information, it allows brands to receive almost instant feedback from a self-identified pool of likely (or existing) customers, helping refine target likes, needs and potential issues.
SocialEngine is the best way to create your own social website or online community. With it, you can create a custom social network for anything, including these examples:
Are you really passionate about something? Use SocialEngine to create a unique social network just for people that share your passion.
Startups & Businesses
Create a community for your customers so they can support each other, give you feedback and rally around your product.
Want to build a private network for your employees or key community members? SocialEngine is a great way to help them connect.
Brands & Fans
Create a custom community where your fans and followers can engage with your brand and each other on a much deeper level.