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Content with the keyword: Collateral
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Faux Packaging Design
Sometimes, products are so new that there is no actual sample to show a customer. This was the case with Amerilam Supply Company's new collection of packaging. They needed a way to promote these products on their ecommerce website, but were lacking product images.
We created digital renderings of each of the new products to be displayed on their online storefront. Each of these 3D designs show important product details and even demonstrated the multiple color options. All images contained a sample logo placement to give the customer the full picture of the product they would be receiving.
Thanks to these faux packaging designs, Amerilam was able to sell these new products as soon as they were available, instead of waiting on real samples and missing out on revenue potential.
Lead Generation Campaign
With a long sales cycle and an untapped list of prospects in their CRM, Kollmorgen needed a marketing campaign that could generate new leads for their sales people. Their product line is complex, so they wanted something that would reach prospects on a personal level instead of a technical one.
Kollmorgen engaged with us to design a campaign that would resonate with their average client and push them into the sales funnel. Their main demographic is engineers, the vast majority of which are men. We wanted a broad theme that would interest the largest number of recipients, so we settled on sports and teamwork.
The marketing campaign, which consisted of postcards, landing pages, emails and more, encouraged prospects to "Team up with Kollmorgen." Each different wave of the campaign provided different messaging and graphics and new reasons to put Kollmorgen on their team. Incentives like an engineering app, free hardcover book, and free t-shirt, prompted them to engage even more by providing their information or filling out a survey.
The marketing campaign was very well received and gave the Kollmorgen sales staff months worth of new leads to pursue.
Sales Collateral Design
As a part of their new brand project for LuxeFilms, Amerilam Supply Group needed a full suite of marketing collateral to use to promote their new product. These pieces needed to maintain consistency and portray a strong brand image.
Our design team created a complete set of marketing materials. Everything from product brochures to laminated sample cards were designed and produced in house.
Amerilam uses these pieces at trade shows, in sales presentations, in product kits, in marketing campaigns, and more. This project, along with the other aspects of branding, have gone extremely successfully.
Sales Presentation Design
Once we had designed the new LuxeFilms brand, Amerilam Supply Group needed a way to present it to their customers. Amerilam sells to several different categories of customers (direct sale, trade distributors, educators, etc), so this sales presentation needed to be able to work for all avenues.
We were responsible for the entire presentation. It was important to highlight each laminating film carried under the LuxeFilms brand, outlining the benefits and uses of each. From layout and design, to copy and graphics, our team created a functional, informative presentation that could be used for any number of applications.
Strategic Plan Brochure
The local Sequoyah Council of the Boy Scouts of America needed a strategic planning brochure to outline their plans for the next five years. This strategic plan included the actions that needed to be taken (especially in regards to fundraising) in each area of the organization. It also contained a forecast of their financial future and proposed budgets.
We designed the entire piece, cover to cover, to capture the attention of board members and donors. It needed to be more than a simple report in order to ensure success for the local BSA Council.
The piece turned out beautifully. It showcased the Sequoyah Council and the efforts they have made to improve and further the organization. Everyone involved was incredibly pleased with the end result.
Summer Activities Brochure
The Sequoyah Council, our local Boy Scouts of America chapter, needed a brochure that would draw boys in to the summer camp series. It need to capture the attention of the boys, and encourage the parents that the financial investment of a summer camp like this was worth it.
We designed the brochure entirely from scratch. With two Eagle Scouts on staff, we know exactly what clicks with the Boy Scout demographic. Layout, design, graphics and copy were all created by our design team. These brochures were given out at scout meetings, promoted at different scouting headquarters, and mailed all over the region.
This Summer Activities brochure gave the BSA Sequoyah Council exactly what they needed, and they were able to effectively market their camp series.
A brand is more than a name, a logo or a tagline. A brand is a person’s belief about a product, service or destination. When enough individuals arrive at the same belief, a company can be said to have a brand. In other words, a brand is not what you say it is, it's what they say it is. A brand’s power (equity) is derived from the goodwill and name recognition that it has earned over time.
With this in mind, the foundation of everything we produce for your company will fall under the branding and positioning umbrella. We design brands in a way that will encourage customers to think and feel a certain way about the brand, and we will position the brand to evoke an emotional response. This will be crucial to brand success.
How will we establish and build your brand equity?
By developing the following:
- Brandmark Design
- Wordmark Design
- Brand Typography Guides
- Collateral Packages
- Stationery Kits
- Color Palette and Theory
- Brand Style Guides
Graphic design is that thing between vision and reality. It helps us creatively solve problems of all shapes and size. We use graphic design to create better user experiences and interfaces. Graphic design is not just a tool for styling products and developing communications. Graphic design is a tool for change.
But graphic design alone is not enough. In order to be effective in today's world of hundreds of messages a minute, graphic design has to be disruptive. It has to answer that question that everyone asks themselves whenever they are exposed to any marketing media: What's in it for me? Graphic design is most disruptive when it answers that question before it's even asked.
Our expertise in graphic design is what sets us apart from all the rest. We believe that using graphic design to creatively solve problems opens every possibility for our clients and their businesses.
Our graphic design capabilities include:
- Collateral Design
- Print Design
- Website Design
- Online Media
- Interactive Media
- Video Production
Although digital marketing is all around us today, print is still a huge part of the of our lives and pops up everywhere we look. We read posters, magazines, business cards, newspapers — more print that we realize. If you really think about it, our interaction with print media are just as prevalent as our interactions with digital media.
And that's why print design is so important. With so many opportunities to reach your audience with print, you have to make sure your print design stands out among the competition.
We are experts at creating a contrast between your marketing and your competitions, in print or any other media.
Here are just a few of the areas where we can help:
- Brand Collateral
- Marketing Collateral
- Personalized Print
- Sales Collateral
- Direct Marketing
Your prospects are raising their hands—online, at retail outlets, from advertising and during trade shows. They want detailed information about your products or services. And they want it right away. Are your collateral materials personalized to meet their specific needs? Can you respond while they’re still ready to buy? If not, you may miss your opportunity to close the deal.
Collateral Management is a complete solution that integrates personalization, print-on-demand capabilities, fulfillment and mail management services to make your response and collateral distribution activities more effective while lowering costs. We improve conversion rates by modularizing the printing and fulfillment of your marketing collateral materials. This improves turnaround times, eliminates the obsolescence of pre-printed materials, and improves the accuracy of your mailing. It makes your marketing materials relevant and personalized, and keeps your brand messaging consistent. Collateral management puts your brand strategy in sync with sales and marketing, and adapts it to a variety of opportunities, from opening up in new markets to strengthening existing customer relationships.
Our collateral management services include:
- eProcurement & Management
- Brand Management
- Cost Management
- On-Demand Printing & Fulfillment
Marketing collateral is used to support a company's primary advertising message to consumers. Marketing collateral is also used to communicate important information to partners about a company's products or services. Digital media has enabled marketing collateral to assume formats beyond printed material to include Web content and point-of-sale electronic devices. Printed marketing collateral frequently runs parallel to other media that is used to communicate your primary message.
Effective consumer-oriented collateral has an emotional appeal that communicates a unique and richly-rewarding user experience gained from buying the product or service. It usually supports or echoes the user benefit found in your main advertising message, including a compelling call-to-action.
Marketing collateral usually includes:
- Product brochures
- White papers
- Case studies
- Success stories
- Data sheets
Sales representatives traditionally used sales collateral as something to leave behind after a sales call. Businesses now recognize that different types of sales collateral have a specific role to play in the sales cycle. Customers may want to gather information before speaking to a sales representative; web content is important at that stage. In the early stages of a complex sale, white papers can help customers define their requirements and understand possible solutions available from the organization. As the customer gets closer to a purchasing decision, a customized proposal can help to close the deal.
Printed sales collateral can help your salesforce in every stage of the sale. We can help you determine your team's exact collateral needs and fill those needs with collateral materials that help them close more sales. These materials might include:
- Sales Reference Material
- Product Guides
- Market Guides
- Training Material
- Customer Material
- Sell Sheets
- Product Guides
- Corporate Brochures