SItewide results of your keyword search
Content with the keyword: Demographic
Have you ever been researching a company and wanted to see all their content on a specific word or topic? We have, and the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way, both here and in our Categories search. With specific keywords linked throughout most our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.
You'll also find links relevant keywords throughout the site, to help get here easily. We think it's pretty sweet, how about you?
Lead Generation Campaign
With a long sales cycle and an untapped list of prospects in their CRM, Kollmorgen needed a marketing campaign that could generate new leads for their sales people. Their product line is complex, so they wanted something that would reach prospects on a personal level instead of a technical one.
Kollmorgen engaged with us to design a campaign that would resonate with their average client and push them into the sales funnel. Their main demographic is engineers, the vast majority of which are men. We wanted a broad theme that would interest the largest number of recipients, so we settled on sports and teamwork.
The marketing campaign, which consisted of postcards, landing pages, emails and more, encouraged prospects to "Team up with Kollmorgen." Each different wave of the campaign provided different messaging and graphics and new reasons to put Kollmorgen on their team. Incentives like an engineering app, free hardcover book, and free t-shirt, prompted them to engage even more by providing their information or filling out a survey.
The marketing campaign was very well received and gave the Kollmorgen sales staff months worth of new leads to pursue.