SItewide results of your keyword search
Content with the keyword: Engagement
Have you ever been researching a company and wanted to see all their content on a specific word or topic? We have, and the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way, both here and in our Categories search. With specific keywords linked throughout most our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.
You'll also find links relevant keywords throughout the site, to help get here easily. We think it's pretty sweet, how about you?
No Website? Think Again
Here are the top ten reasons you need a website:
Bring your Business to the World - With millions of people now using the Internet to search for information, you need an online presence to reach out to them and stay relevant.
Advertise your Business 365/24/7 - Think of your website as an online brochure. Your customers can access it anytime, anywhere and use it to find out more about your products and services. You can provide any information you want without the limitation of traditional print brochure.
Reach New Markets - Having a website allows you to reach out to new markets around the world. There are no boundaries with the Internet.
Sell your Product - A website gives you another avenue to sell your products and services. Think of it as an employee who is always promoting you. Today's technology allows for safe and secure online transactions, so there's no reason not to.
Enhance your Customer Service - A website offers easy access to information regarding hours of operation, products, pricing, and special events. You can use it as a medium to provide valuable information for your customers.
Reach a Specialized Market - Having a website is a great way to exhibit your professionalism in niche markets. It allows you to stand out in your field.
Stay Competitive - Any serious company or organization has a web presence. Your competitors may already be online. You do not want to lose out on all the opportunities to your competitors.
Request Information - A website is a useful tool for requesting customer information and for finding out what they think about your products and services. It creates a connection between your business and the customer and you can always reach out to them using the information they provide.
Make Changes Available Quickly - Changes made to your website are visible to visitors immediately. Websites are a useful tool for keeping information about your products and services up-to-date.
Cost Effective - Utilizing a website for your marketing allows you to reach out to a large number of people by showcasing your products and services without the high cost of traditional print media. There is also no limit to the information you can provide, and it is a very cost effective way to promote yourself or business.
Responsive Web Design
We design and develop all web applications with responsive design. Responsive Website Design intuitively knows what screen size your customers are using and adjusts content and page elements accordingly. Your visitors can be on their PC, tablet, or smartphone and your website will intelligently respond to fit the device’s screen size.
Mobile devices usage rates are increasing and rapidly becoming the most popular means to access the internet. Businesses that can’t stay connected with mobile consumers will become less relevant, especially with mobile eCommerce. With responsive web design, you have the assurance that customers can easily access your web pages with the device they’re using.
User experience is dramatically enhanced with responsive design. Visitors to your website won’t get frustrated with pages that don’t load properly, keeping them on your site and increasing engagement, regardless of the device they are using.
Mobile users are often looking for information quickly and don’t have patience for websites that load slowly. In addition, they don’t want to hunt through irrelevant content to find what they need. Responsive web design can reduce your website down to its most basic information, keeping users on your site and decreasing bounce rates.
We use responsive design for all web applications, including:
- eCommerce Sites
- Landing Pages
- HTML Emails
- Social Media Sites
Branding is a continuous process. It's critical that your brand's integrity is maintained in all strategies, approach, activities and collateral. Your brand collateral assets are expected to support the brand along with its identity, philosophy and positioning, creating lasting impressions in the customers’ mind.
Brand Collateral assets are essentially a collection of discreet brand communication tools and media. This collection of assets is utilized to launch, promote, maintain, enhance and rejuvenate brands. In lockstep with the brand’s philosophy, values, character and aspirations, your brand collateral is integral part of your marketing strategy. It is used to provide collateral support to all marketing, sales, pre-sales and business development activities. These collateral assets include:
- Product Catalogs
- Company Brochures
- Collateral Folders
- Corporate Stationery
- Brand Packaging
- DVD / CD / Blue Ray Disc Covers
- Point-of-Sale Takeaways
Marketing automation and email marketing are revolutionizing the art of closing the sale in businesses today all over the world. Lead Acquisition, Lead Nurturing, and Lead Intelligence are relatively new terms that describe a process that delivers qualified sales leads who are informed and ready to buy today. "Cold Calling" and "Prospecting" become a thing of the past with these types of automated email marketing programs.
The fact is 73% of leads are lost because they are handed off to sales before the prospect is ready to buy. Automated Lead Nurturing is the key to changing that paradigm. The benefits of these types of programs include:
- Nurtured leads spend 47% more on products and services
- Companies that excel at lead nurturing deliver 50% more sales qualified leads at 33% lower cost
It goes without saying, if you're not using an automated lead nurturing program in your business, you are leaving money on the table.
Professional Social Networks
A social network is a map of relationships between individuals. Add a laptop, internet connection and some great user experience, and you have an online network where people can interact and connect to one another in meaningful ways using standard, modern features like instant messaging, video chatting, commenting, and of course, photo sharing. So how do we make a social network?
We have amazing tools to help you, and we can build just about any sort of community features you want. However, the biggest hurdle is to develop, nurture and grow an engaging user base. “If you build it, they will come,” does not hold water. Without happy, involved people engaging one another, your gorgeous social networking site will be as empty as MySpace.
The community platform we develop is the framework in which conversations take place. Experience teaches us that constant user feedback is invaluable, and when you share this information, your members are included and empowered, and your community becomes valuable to all involved.
Social Media Marketing
Many will argue that sales, particularly B2B sales, has always been a social activity. After all, selling has always revolved around relationships (i.e. WHO you know) and hence the focus on networking, establishing rapport, and leveraging existing relationships. Traditionally this was done via face-to-face business meetings, industry conferences, athletic clubs, civic organizations, social clubs, etc.
In the last few years the notion of social sales has changed dramatically with the adoption of Web 2.0 and social media marketing. For starters, social media marketing has greatly increased the scale and reach of our relationship networks and peer networks. Web 2.0 technologies have also changed the way in which we collaborate online, with most B2B buying decisions starting, progressing, and often even closing online without any face-to-face meetings.
The statistics are impressive:
- 41% of companies on Facebook report generating leads
- Companies using Twitter generate twice the amount of leads
- Companies with an active blog generate 67% more leads
- Linked in generates 67% more leads that Facebook, Twitter, or blogs
Website Design & Development
Your website design and strategy should have a single overarching goal for your organization. It should deliver more revenue than it costs to develop and maintain. Website design is probably the biggest factor in this strategy, and most websites are designed to fit naturally into one of these 5 different patterns:
- The Brochure
- The Publication
- The Online Store
- The Consultive Site
- The Online Service
Choosing the design that is right for your business may not be as easy as it seems. If you've followed the advice most web developers, odds are they chose a type that they were familiar with, was easy to sell to management, and doesn't deliver revenue to the business.
But most web developers just deliver websites, with very little thought for strategy. We examine your business to make certain we deliver the proper strategy and web experience to deliver leads and revenue to your organization. We develop powerful, targeted online solutions for engagement across multiple media. With ease of use as our primary goal, we increase those chances of engagement for our clients.