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PULP Digital

SItewide results of your keyword search

Content with the keyword: PPC

Have you ever been researching a company and wanted to see all their content on a specific word or topic? We have, and the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way, both here and in our Categories search. With specific keywords linked throughout most our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.

You'll also find links relevant keywords throughout the site, to help get here easily. We think it's pretty sweet, how about you?

DGTLy Speaking
Don't Be Second Place

Did you know that only 8% of traffic from a Google search makes it to the second page? If your website isn’t coming up on the first page, your chances of being found by potential customers are slim. That’s why search engine optimization (SEO) is critical to your business success.

An effective search strategy will increase your page rank, as well as brand awareness and site traffic. Gaining visibility on that first page of search results is worth any amount of time and effort you have to spend. Below are the three most important factors to consider when optimizing your website.

Content - Creating high-quality content is the most important thing you can do for your website. Content, including your website, blog and even social media, provides the foundation for the rest of your marketing strategy. It’s one of the most important signals to search engines, increasing SEO and credibility for your website.

Don’t neglect your images either, they are valuable sources for content if used correctly. Un-optimized images are practically invisible to search engines, but tools like captions and alt text can give them SEO weight. Plus, a nice balance between text and images satisfies both users and search engines.

Keywords - Heaps of content alone will not put your website at the top of search results. Your content needs to be rich in keywords, the words your prospective customers are searching for. It’s important that you have enough keywords to improve your SEO, but not so many that you ruin the user experience with boring or repetitious content. Relevant keywords should be a mix of general terms and niche phrases for your industry. You want to make sure it’s something people are actually going to enter into a search bar.

Links - Once you have quality content and effective keywords, link building helps potential customers, and search engines, discover what you have to offer. By creating helpful, informative content, you are more likely to draw interest from other relevant, highly ranked sites. The links you create will vary depending on your products and services, but it should have both an internal (other pages within your website) and external (outside websites) focus.

Not everyone has the time (or the skill) to optimize their own website, that’s why PULP Digital offers SEO optimization packages for all types of websites. We can do everything, from initial website development to content creation to keyword research. Contact us today to discuss your options, and get your website out in front of the competition.

Technology
Raven Tools

With four functions in one, Raven Tools includes:

  • SEO Software
    Organic search might be the hardest marketing mystery to solve.
    And that’s why we love Raven—we can obsess about details without having to do grunt work. Raven collects, organizes and automates everything from data to contacts to reports.
  • Social Media Management
    There’s more to social media management than updating Facebook.
    But how can we prove it? Smart social media marketers use Raven to manage multiple accounts, monitor brand terms and, most importantly, report on the business results of their work.
  • Content Marketing
    Create content that people want to share.
    If you’re eager to adopt that philosophy, Raven has tools to organize your content marketing. In one place, we can hire freelancers, get SEO analyses, publish to WordPress, share content and track links.
  • PPC Management
    PPC professionals can’t afford to make mistakes.
    Raven’s Google AdWords tools troubleshoot problem areas in moments—and, of course, give us a place to manage and report AdWords campaigns alongside other online marketing.

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