SItewide results of your keyword search
Content with the keyword: Research
Have you ever been researching a company and wanted to see all their content on a specific word or topic? We have, and the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way, both here and in our Categories search. With specific keywords linked throughout most our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.
You'll also find links relevant keywords throughout the site, to help get here easily. We think it's pretty sweet, how about you?
Brand Discovery Project
Universal Companies is a titan in the spa equipment and supplies industry. The only problem is that their sales staff and their management didn't see eye to eye when it came to marketing and the Universal Companies brand. They needed someone who could help them discover who Universal Companies really is.
They enlisted our entire team to help them in a brand discovery project, including a multi-day "Brand Camp." The entire purpose of this project was to find a focus for their brand and a direction for their marketing that all could agree on.
The first step of this process was to interview a cross-section of their best customers. Our team called these customers and collected their answers to twelve different pointed questions. Summaries of these interviews, charts detailing customer answers, and our own analysis were compiled to give an accurate representation of their average customer and their opinion of the Universal Companies brand.
Our next step was to hold two separate brainstorming meetings, one with management and one with sales. In these meetings, we found out each division's opinions of the brand and gained insight into their customers. We also discussed a detailed SWOT analysis to give us a better picture of what made their company unique.
We then took all our findings and compiled them, along with our recommended next steps for marketing, into a large Brand Recommendations report. This report guides them in all marketing decisions they make and has helped them learn who they are really marketing to. Now, they know who they are and can keep their brand cohesive throughout the company and throughout every marketing outreach.
Lead Generation Campaign
Presswise is a fairly young company, but they offer a much needed tool for their industry. They wanted to promote their product to an existing list of prospects, but needed help creating compelling messaging and design.
We engaged with Presswise to design a complete marketing campaign, including postcards, emails, landing pages, and more. To prepare for the campaign, we interviewed several of Presswise's best customers to discover their main business challenges and collect testimonials to accompany the messaging. While brainstorming for messaging ideas, we settled on turning key pain points of these customers into attention grabbing questions.
For example, "Can you process an entire job, from order to delivery, in as few as three steps?" This question was printed boldly on the front of a folded card, prompting the recipient to open and read. On the inside was a testimonial, outlining how Presswise's solution could eliminate that pain point. Each touch drove the prospect to engage further in order to receive more information or see a live demo.
This campaign was a huge hit thanks to such relevant messaging. Presswise gained a large number of hot leads for their sales people to pursue.
Responsive Web Design
We design and develop all web applications with responsive design. Responsive Website Design intuitively knows what screen size your customers are using and adjusts content and page elements accordingly. Your visitors can be on their PC, tablet, or smartphone and your website will intelligently respond to fit the device’s screen size.
Mobile devices usage rates are increasing and rapidly becoming the most popular means to access the internet. Businesses that can’t stay connected with mobile consumers will become less relevant, especially with mobile eCommerce. With responsive web design, you have the assurance that customers can easily access your web pages with the device they’re using.
User experience is dramatically enhanced with responsive design. Visitors to your website won’t get frustrated with pages that don’t load properly, keeping them on your site and increasing engagement, regardless of the device they are using.
Mobile users are often looking for information quickly and don’t have patience for websites that load slowly. In addition, they don’t want to hunt through irrelevant content to find what they need. Responsive web design can reduce your website down to its most basic information, keeping users on your site and decreasing bounce rates.
We use responsive design for all web applications, including:
- eCommerce Sites
- Landing Pages
- HTML Emails
- Social Media Sites
Branding is a continuous process. It's critical that your brand's integrity is maintained in all strategies, approach, activities and collateral. Your brand collateral assets are expected to support the brand along with its identity, philosophy and positioning, creating lasting impressions in the customers’ mind.
Brand Collateral assets are essentially a collection of discreet brand communication tools and media. This collection of assets is utilized to launch, promote, maintain, enhance and rejuvenate brands. In lockstep with the brand’s philosophy, values, character and aspirations, your brand collateral is integral part of your marketing strategy. It is used to provide collateral support to all marketing, sales, pre-sales and business development activities. These collateral assets include:
- Product Catalogs
- Company Brochures
- Collateral Folders
- Corporate Stationery
- Brand Packaging
- DVD / CD / Blue Ray Disc Covers
- Point-of-Sale Takeaways
Brand Strategy & Development
Consumers have become information rich and time poor. The old method of judging products—by comparing features and benefits—no longer works. Today, it's all about trust. If I can trust the brand, I can buy now and worry about it later. The degree of trust I feel about the product, rather than an assessment of it's features and benefits, will determine whether I'll buy from you or a competitor.
Creating trust should be the fundamental goal of any branding project. And trust is the ultimate shortcut to a buying decision. Building trust should be your most important branding strategy.
But, we've found it takes more than strategy to build a brand. It takes strategy, creativity, and community together. The problem is, these three things, in most companies, are separated by wide chasms, and brand messaging that instills trust is lost before it reaches the customer.
We have five key objectives in your branding project. They are as follows:
- Discover the core value of the brand.
- Discover the brand architecture.
- Create a strategy for brand, marketing and measurement.
- Develop a plan to help you leverage social networks.
- Create synergy between Management, Marketing and Sales.
Content Marketing Solutions
Content marketing is one of the most popular internet marketing techniques to inbound quality traffic to your website. Content marketing allows your business to make the most out of every opportunity to interact with potential customers.
Content marketing is based on a principle that offers multiple ways to bring out your ideas. In other words, you can create great content in different forms (such as article, video or infographic) and market it in different ways (via Facebook, Twitter, Google+, or StumbleUpon).
The best part about this online marketing technique is that it creates a level playing field for any company to boost its web presence, be it a small business or a large business. According to a research by Kapost, a reputable marketing software provider, content marketing techniques (like per dollar) can deliver three times the lead of traditional online marketing techniques (like paid search).
This makes content marketing the ideal option when it comes to marketing your business. Content marketing comes with a lot of benefits but the most notable ones are building brand awareness, driving inbound traffic and generating natural links. Below we go into more detail about these business benefits of content marketing.
The days when our project data was scattered across different email messages and accounts; instant messenger chat transcripts; spreadsheets and other documents are gone. Now we can bring order to the chaos and have a central place where we can organize and manage all of our projects.
Having all project data in one, centralized system is valuable to every project manager and every team:
- Everyone knows where to get the most up to date information
- Errors due to miscommunication are less frequent because activeCollab keeps everyone on the same page
- Collaboration and notification tools are built right into our workflow