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PULP Digital

SItewide results of your keyword search

Content with the keyword: Strategy

Have you ever been researching a company and wanted to see all their content on a specific word or topic? We have, and the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way, both here and in our Categories search. With specific keywords linked throughout most our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.

You'll also find links relevant keywords throughout the site, to help get here easily. We think it's pretty sweet, how about you?

DGTLy Speaking
Never Miss A Sale

An ecommerce website gives your business more exposure than you could ever get with your brick and mortar storefront. You’ll be able to reach potential customers beyond your own community, throughout the entire world if you choose. You’re only limited by how far you’re willing to ship. Plus, online, you’re not restricted by your 8-5 business hours. Your ecommerce website is open 24/7, so you never miss a sale.

This flexibility offers your customers a customizable shopping experience. They can shop wherever they want, whenever they want, without the pressure of a closing time or a pushy salesperson. They are free to buy on their own terms, and in return they will enjoy working with your company.

The convenience of ecommerce for your customers is clear, but it’s also tremendously beneficial for you as a company. By adding ecommerce, you’ll be able to maximize the sales potential of your website, whether you’re using an existing site or building one from scratch. The more customers that are able to buy directly from your site, the less burden they are putting on your sales force. Every additional sale that you’re able to make without increasing your sales force is a win for your company.

Plus, an ecommerce website can ease the burden of your staff even further. With integrated email and social media promotions, your marketing and sales staff will have one less thing to worry about. This marketing integration is just one more way to maximize the potential of your web presence.

So are you ready to get more out of your website with ecommerce? Contact us today to talk about all of the options that are available to you. We have an ecommerce solution to fit every type of business, and we’re ready to help you take your sales online.

Amazing Stories
Brand Discovery Project

Universal Companies is a titan in the spa equipment and supplies industry. The only problem is that their sales staff and their management didn't see eye to eye when it came to marketing and the Universal Companies brand. They needed someone who could help them discover who Universal Companies really is.

They enlisted our entire team to help them in a brand discovery project, including a multi-day "Brand Camp." The entire purpose of this project was to find a focus for their brand and a direction for their marketing that all could agree on. 

The first step of this process was to interview a cross-section of their best customers. Our team called these customers and collected their answers to twelve different pointed questions. Summaries of these interviews, charts detailing customer answers, and our own analysis were compiled to give an accurate representation of their average customer and their opinion of the Universal Companies brand.

Our next step was to hold two separate brainstorming meetings, one with management and one with sales. In these meetings, we found out each division's opinions of the brand and gained insight into their customers. We also discussed a detailed SWOT analysis to give us a better picture of what made their company unique.

We then took all our findings and compiled them, along with our recommended next steps for marketing, into a large Brand Recommendations report. This report guides them in all marketing decisions they make and has helped them learn who they are really marketing to. Now, they know who they are and can keep their brand cohesive throughout the company and throughout every marketing outreach.

Amazing Stories
Lead Generation Campaign

Presswise is a fairly young company, but they offer a much needed tool for their industry. They wanted to promote their product to an existing list of prospects, but needed help creating compelling messaging and design.

We engaged with Presswise to design a complete marketing campaign, including postcards, emails, landing pages, and more. To prepare for the campaign, we interviewed several of Presswise's best customers to discover their main business challenges and collect testimonials to accompany the messaging. While brainstorming for messaging ideas, we settled on turning key pain points of these customers into attention grabbing questions. 

For example, "Can you process an entire job, from order to delivery, in as few as three steps?" This question was printed boldly on the front of a folded card, prompting the recipient to open and read. On the inside was a testimonial, outlining how Presswise's solution could eliminate that pain point. Each touch drove the prospect to engage further in order to receive more information or see a live demo.

This campaign was a huge hit thanks to such relevant messaging. Presswise gained a large number of hot leads for their sales people to pursue.


Amazing Stories
Lead Generation Campaign

With a long sales cycle and an untapped list of prospects in their CRM, Kollmorgen needed a marketing campaign that could generate new leads for their sales people. Their product line is complex, so they wanted something that would reach prospects on a personal level instead of a technical one.

Kollmorgen engaged with us to design a campaign that would resonate with their average client and push them into the sales funnel. Their main demographic is engineers, the vast majority of which are men. We wanted a broad theme that would interest the largest number of recipients, so we settled on sports and teamwork.

The marketing campaign, which consisted of postcards, landing pages, emails and more, encouraged prospects to "Team up with Kollmorgen." Each different wave of the campaign provided different messaging and graphics and new reasons to put Kollmorgen on their team. Incentives like an engineering app, free hardcover book, and free t-shirt, prompted them to engage even more by providing their information or filling out a survey.

The marketing campaign was very well received and gave the Kollmorgen sales staff months worth of new leads to pursue.

Amazing Stories
Sales Presentation Template

In addition to their Corporate Presentation Master Template, Nash & Powers engaged with us to create a fully equipped sales presentation as a ready-made solution for their staff. While the master template was just a branded container for them to fill with their own information depending on the use, this sales presentation needed to be a fully operational sales tool.

Nash & Powers provided the our team with an old presentation for ideas and inspiration. The graphic design team reinvented the presentation to embody the Nash & Powers brand. New graphics, layout, fonts, and transitions were created to be cohesive with the master template design. Our content developers changed the existing copy to be more compelling and to tell a clear story, with reasons why to choose Nash & Powers. The finished presentation was fully detailed, with images, text, graphics and more to be a complete selling tool.

Nash & Powers has been effectively using this Sales Presentation to win new customers and close more deals.

Creative
Responsive Web Design

We design and develop all web applications with responsive design. Responsive Website Design intuitively knows what screen size your customers are using and adjusts content and page elements accordingly. Your visitors can be on their PC, tablet, or smartphone and your website will intelligently respond to fit the device’s screen size.

Mobile devices usage rates are increasing and rapidly becoming the most popular means to access the internet. Businesses that can’t stay connected with mobile consumers will become less relevant, especially with mobile eCommerce. With responsive web design, you have the assurance that customers can easily access your web pages with the device they’re using.

User experience is dramatically enhanced with responsive design. Visitors to your website won’t get frustrated with pages that don’t load properly, keeping them on your site and increasing engagement, regardless of the device they are using.

Mobile users are often looking for information quickly and don’t have patience for websites that load slowly. In addition, they don’t want to hunt through irrelevant content to find what they need. Responsive web design can reduce your website down to its most basic information, keeping users on your site and decreasing bounce rates.

We use responsive design for all web applications, including:

  • Websites
  • eCommerce Sites
  • Microsites
  • Landing Pages
  • HTML Emails
  • Social Media Sites

Digital Marketing
Brand Strategy & Development

Consumers have become information rich and time poor. The old method of judging products—by comparing features and benefits—no longer works. Today, it's all about trust. If I can trust the brand, I can buy now and worry about it later. The degree of trust I feel about the product, rather than an assessment of it's features and benefits, will determine whether I'll buy from you or a competitor.

Creating trust should be the fundamental goal of any branding project. And trust is the ultimate shortcut to a buying decision. Building trust should be your most important branding strategy.

But, we've found it takes more than strategy to build a brand. It takes strategy, creativity, and community together. The problem is, these three things, in most companies, are separated by wide chasms, and brand messaging that instills trust is lost before it reaches the customer.

We have five key objectives in your branding project. They are as follows:

  1. Discover the core value of the brand.
  2. Discover the brand architecture.
  3. Create a strategy for brand, marketing and measurement.
  4. Develop a plan to help you leverage social networks.
  5. Create synergy between Management, Marketing and Sales.

Digital Marketing
Content Marketing Solutions

Content marketing is one of the most popular internet marketing techniques to inbound quality traffic to your website. Content marketing allows your business to make the most out of every opportunity to interact with potential customers.

Content marketing is based on a principle that offers multiple ways to bring out your ideas. In other words, you can create great content in different forms (such as article, video or infographic) and market it in different ways (via Facebook, Twitter, Google+, or StumbleUpon).

The best part about this online marketing technique is that it creates a level playing field for any company to boost its web presence, be it a small business or a large business. According to a research by Kapost, a reputable marketing software provider, content marketing techniques (like per dollar) can deliver three times the lead of traditional online marketing techniques (like paid search).

This makes content marketing the ideal option when it comes to marketing your business. Content marketing comes with a lot of benefits but the most notable ones are building brand awareness, driving inbound traffic and generating natural links. Below we go into more detail about these business benefits of content marketing.

Digital Marketing
Marketing Automation

Marketing automation and email marketing are revolutionizing the art of closing the sale in businesses today all over the world. Lead Acquisition, Lead Nurturing, and Lead Intelligence are relatively new terms that describe a process that delivers qualified sales leads who are informed and ready to buy today. "Cold Calling" and "Prospecting" become a thing of the past with these types of automated email marketing programs.

The fact is 73% of leads are lost because they are handed off to sales before the prospect is ready to buy. Automated Lead Nurturing is the key to changing that paradigm. The benefits of these types of programs include:

  • Nurtured leads spend 47% more on products and services 
  • Companies that excel at lead nurturing deliver 50% more sales qualified leads at 33% lower cost

It goes without saying, if you're not using an automated lead nurturing program in your business, you are leaving money on the table.

We create and execute high-impact lead acquisition, nurturing, and intelligence programs that increase the effectiveness and efficiency of your sales organization. 

Digital Marketing
Mobile Marketing Solutions

50.4% of U.S. mobile subscribers own smartphones. (Source: Nielsen, 2012)
64% of smartphone owners are now using their mobile devices to shop online. (Source: eDigitalResearch & Portaltech Reply, 2012)
57% will not recommend a business with a poorly designed mobile site. (Compuware, 2012)
40% will go to a competitor’s site after a bad mobile experience. (Compuware, 2012)

With such a rapid growth in mobile subscribers, and more and more users turning to their phone instead of more traditional media, it is more important than ever to utilize cutting edge marketing efforts. Otherwise you risk losing business to the competition.

“Before the iPhone, cyberspace was something you went to your desk to visit. Now cyberspace is something you carry in your pocket.” - Paul Saffo

It's true, mobile and specifically smartphones have changed everything. But still,  developing extremely effective mobile promotion plans and strategies is still not as easy as it would seem. Investments in mobile marketing are set to exceed $50 billion annually buy 2015. With high stakes both in terms of investment and consumer demands, companies want to know which steps to take in order to create a successful mobile strategy.

Digital Marketing
Professional Social Networks

A social network is a map of relationships between individuals. Add a laptop, internet connection and some great user experience, and you have an online network where people can interact and connect to one another in meaningful ways using standard, modern features like instant messaging, video chatting, commenting, and of course, photo sharing. So how do we make a social network?

We have amazing tools to help you, and we can build just about any sort of community features you want. However, the biggest hurdle is to develop, nurture and grow an engaging user base. “If you build it, they will come,” does not hold water. Without happy, involved people engaging one another, your gorgeous social networking site will be as empty as MySpace. 

The community platform we develop is the framework in which conversations take place. Experience teaches us that constant user feedback is invaluable, and when you share this information, your members are included and empowered, and your community becomes valuable to all involved. 

Digital Marketing
Search Marketing Solutions

Where do you search? Google? Bing? Facebook? Pinterest? YouTube?

Although most “traditional” query-based searches do still happen on Google, search is no longer just a purview of search engines. Search Engine Optimization (SEO) is still a relevant and valuable marketing channel evolving to include additional venues and opportunities as web users’ search behavior evolves.

SEO is not as simple as changing content, adjusting tags or buying a few links. SEO has evolved, requiring better understanding of your users, a commitment to providing quality content, and consistent processes to align all facets of your organization with search best practices.  With these SEO best practices in place, your customers won’t have to search very hard to find your company, product or brand.

Sounds pretty good, doesn’t it? What you probably don’t know is where and how to connect?

Just like traditional marketing, defining key attributes of your target market has become a central component of a successful SEO strategy.
 
Social Media is a welcome tool. Helping to surface this information, it allows brands to receive almost instant feedback from a self-identified pool of likely (or existing) customers, helping refine target likes, needs and potential issues. 

Technology
ActiveCollab

The days when our project data was scattered across different email messages and accounts; instant messenger chat transcripts; spreadsheets and other documents are gone. Now we can bring order to the chaos and have a central place where we can organize and manage all of our projects.

Having all project data in one, centralized system is valuable to every project manager and every team:

  • Everyone knows where to get the most up to date information
  • Errors due to miscommunication are less frequent because activeCollab keeps everyone on the same page
  • Collaboration and notification tools are built right into our workflow

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