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PULP Digital

SItewide results of your keyword search

Content with the keyword: Direct

Have you ever been researching a company and wanted to see all their content on a specific word or topic? We have, and the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way, both here and in our Categories search. With specific keywords linked throughout most our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.

You'll also find links relevant keywords throughout the site, to help get here easily. We think it's pretty sweet, how about you?

Print Marketing
Direct Marketing

​Direct marketing is just what it sounds like - directly reaching your customers and potential customers on a personal basis. This also includes mass-media.

We often distinguish direct marketing by aggressive tactics that attempt to reach new customers, usually by means of unsolicited direct communications. But, we can also leverage direct marketing to reach existing or past customers. A key factor in the success of direct marketing is a call to action. As a part of this call to action, direct marketing campaigns should offer an incentive or enticing message to get consumers to respond.

Direct marketing allows us to locate, contact, offer, and make incentive-based information available to consumers. Here are some methods of direct marketing:

  • Postcards: Perfect for promoting events, distributing coupons, and announcing new product and service offerings.
  • Letters: These are great when you want to personally introduce yourself or provide information about higher-consideration purchases such as home services or contracting.
  • Trifold cards: These are similar to postcards, but provide layout flexibility to convey more information, like a restaurant take-out menu.

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