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Content with the keyword: Personalized
Have you ever been researching a company and wanted to see all their content on a specific word or topic? We have, and the search button returned so many irrelevant results that it was impossible to find any useful content. Well we've developed a better way, both here and in our Categories search. With specific keywords linked throughout most our site, you'll get a graphic display of all relevant content. And, you can filter the content by content type too.
You'll also find links relevant keywords throughout the site, to help get here easily. We think it's pretty sweet, how about you?
Perfect Binder Campaign
Amerilam Supply Group wanted to expose both new and existing customer bases to a new model of perfect binder. With a focus on benefits and potential new revenues, the campaign was designed to get recipient attention through great design, and strong calls to action. In addition, personalization was leveraged heavily on both the direct mail piece and the landing page designed to collect leads.
In the process of lead collection, several bits of qualifying information were gathered to assist the client in closing the sale with the interested respondent. The client expressed found that having the qualifying information prior to the sales call allow for better preparation and more effective closing.
The campaign was a resounding success for the client, who stated an 11:1 ROI.
Your prospects are raising their hands—online, at retail outlets, from advertising and during trade shows. They want detailed information about your products or services. And they want it right away. Are your collateral materials personalized to meet their specific needs? Can you respond while they’re still ready to buy? If not, you may miss your opportunity to close the deal.
Collateral Management is a complete solution that integrates personalization, print-on-demand capabilities, fulfillment and mail management services to make your response and collateral distribution activities more effective while lowering costs. We improve conversion rates by modularizing the printing and fulfillment of your marketing collateral materials. This improves turnaround times, eliminates the obsolescence of pre-printed materials, and improves the accuracy of your mailing. It makes your marketing materials relevant and personalized, and keeps your brand messaging consistent. Collateral management puts your brand strategy in sync with sales and marketing, and adapts it to a variety of opportunities, from opening up in new markets to strengthening existing customer relationships.
Our collateral management services include:
- eProcurement & Management
- Brand Management
- Cost Management
- On-Demand Printing & Fulfillment
Direct marketing is just what it sounds like - directly reaching your customers and potential customers on a personal basis. This also includes mass-media.
We often distinguish direct marketing by aggressive tactics that attempt to reach new customers, usually by means of unsolicited direct communications. But, we can also leverage direct marketing to reach existing or past customers. A key factor in the success of direct marketing is a call to action. As a part of this call to action, direct marketing campaigns should offer an incentive or enticing message to get consumers to respond.
Direct marketing allows us to locate, contact, offer, and make incentive-based information available to consumers. Here are some methods of direct marketing:
- Postcards: Perfect for promoting events, distributing coupons, and announcing new product and service offerings.
- Letters: These are great when you want to personally introduce yourself or provide information about higher-consideration purchases such as home services or contracting.
- Trifold cards: These are similar to postcards, but provide layout flexibility to convey more information, like a restaurant take-out menu.
Personalized and relevant print takes what would otherwise be a static print piece and personalizes it for each recipient. Personalization can be as simple as a name in a salutation or as complex as the use of images, design and historical data targeted to the specific interests of each individual. It seeks to make the communication piece relevant to each recipient.
Personalized Print has proven to be an effective communication and marketing tool in capturing the attention of target audiences. Research shows that the use of personalization and relevance in print contributes to increased response rates, revenue, and business improvement; as well as reducing the costs and waste associated with “generic” mailing.
These items can be easily personalized for your recipient:
- Security Products