Create lasting customer impressions
Branding is a continuous process. It's critical that your brand's integrity is maintained in all strategies, approach, activities and collateral. Your brand collateral assets are expected to support the brand along with its identity, philosophy and positioning, creating lasting impressions in the customers’ mind.
Brand Collateral assets are essentially a collection of discreet brand communication tools and media. This collection of assets is utilized to launch, promote, maintain, enhance and rejuvenate brands. In lockstep with the brand’s philosophy, values, character and aspirations, your brand collateral is integral part of your marketing strategy. It is used to provide collateral support to all marketing, sales, pre-sales and business development activities. These collateral assets include:
- Product Catalogs
- Company Brochures
- Collateral Folders
- Corporate Stationery
- Brand Packaging
- DVD / CD / Blue Ray Disc Covers
- Point-of-Sale Takeaways
Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.
Tim Frick – Author of Return On Engagement