Deliver your collateral in real-time
Your prospects are raising their hands—online, at retail outlets, from advertising and during trade shows. They want detailed information about your products or services. And they want it right away. Are your collateral materials personalized to meet their specific needs? Can you respond while they’re still ready to buy? If not, you may miss your opportunity to close the deal.
Collateral Management is a complete solution that integrates personalization, print-on-demand capabilities, fulfillment and mail management services to make your response and collateral distribution activities more effective while lowering costs. We improve conversion rates by modularizing the printing and fulfillment of your marketing collateral materials. This improves turnaround times, eliminates the obsolescence of pre-printed materials, and improves the accuracy of your mailing. It makes your marketing materials relevant and personalized, and keeps your brand messaging consistent. Collateral management puts your brand strategy in sync with sales and marketing, and adapts it to a variety of opportunities, from opening up in new markets to strengthening existing customer relationships.
Our collateral management services include:
- eProcurement & Management
- Brand Management
- Cost Management
- On-Demand Printing & Fulfillment
Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
Rick Levine – Co-Author, The Cluetrain Manifesto