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Pulp's Printing Services
We're always here when you need us. We are committed to meeting the needs of businesses and individuals and we pride ourselves on providing the highest quality products and services in the area.
Whether you want your next brochure professionally designed by one of our in-house graphic artists or a direct mail piece personalized with variable data printing, we'll exceed your expectations with the high quality service you deserve. Some of the services we provide include:
Get Your Brand On the Right Path
Consumers have become information rich and time poor. The old method of judging products—by comparing features and benefits—no longer works. Today, it's all about trust. If I can trust the brand, I can buy now and worry about it later. The degree of trust I feel about the product, rather than an assessment of it's features and benefits, will determine whether I'll buy from you or a competitor.
Creating trust should be the fundamental goal of any branding project. And trust is the ultimate shortcut to a buying decision. Building trust should be your most important branding strategy.
But, we've found it takes more than strategy to build a brand. It takes strategy, creativity, and community together. The problem is, these three things, in most companies, are separated by wide chasms, and brand messaging that instills trust is lost before it reaches the customer.
We have five key objectives in your branding project. They are as follows:
- Discover the core value of the brand.
- Discover the brand architecture.
- Create a strategy for brand, marketing and measurement.
- Develop a plan to help you leverage social networks.
- Create synergy between Management, Marketing and Sales.
Position Your Company As A Leader
Content marketing is one of the most popular internet marketing techniques to inbound quality traffic to your website. Content marketing allows your business to make the most out of every opportunity to interact with potential customers.
Content marketing is based on a principle that offers multiple ways to bring out your ideas. In other words, you can create great content in different forms (such as article, video or infographic) and market it in different ways (via Facebook, Twitter, Google+, or StumbleUpon).
The best part about this online marketing technique is that it creates a level playing field for any company to boost its web presence, be it a small business or a large business. According to a research by Kapost, a reputable marketing software provider, content marketing techniques (like per dollar) can deliver three times the lead of traditional online marketing techniques (like paid search).
This makes content marketing the ideal option when it comes to marketing your business. Content marketing comes with a lot of benefits but the most notable ones are building brand awareness, driving inbound traffic and generating natural links. Below we go into more detail about these business benefits of content marketing.
Still one of the best channels for engagement
Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service. The primary intent is to establish loyalty, trust and brand awareness.
Unfortunately, email marketing seems to have a bad reputation. Many companies think that if people see an email that isn’t from someone they know, they will immediately consider it spam and delete it. While this may be true in some cases, you can make email marketing work for your company.
In fact, there are a lot of reasons why you should be using email marketing, beyond engaging your existing customers and gaining new ones. Here are just a few of those reasons;
- It’s Cost Effective
- You Can Track Data
- You Can Automate your Campaigns
- It’s Immediate
- It Can Boost Sales
Despite its un-deserved status as spam, email marketing is a highly effective way to not only engage current customers, but help gain new ones as well. Any company who wants a cost-effective, proven method to help build customer relationships and boost sales should be using email marketing on a regular basis – it is that simple.
Make Cold Calling a thing of the past
Marketing automation and email marketing are revolutionizing the art of closing the sale in businesses today all over the world. Lead Acquisition, Lead Nurturing, and Lead Intelligence are relatively new terms that describe a process that delivers qualified sales leads who are informed and ready to buy today. "Cold Calling" and "Prospecting" become a thing of the past with these types of automated email marketing programs.
The fact is 73% of leads are lost because they are handed off to sales before the prospect is ready to buy. Automated Lead Nurturing is the key to changing that paradigm. The benefits of these types of programs include:
- Nurtured leads spend 47% more on products and services
- Companies that excel at lead nurturing deliver 50% more sales qualified leads at 33% lower cost
It goes without saying, if you're not using an automated lead nurturing program in your business, you are leaving money on the table.
There is nothing more engageing
50.4% of U.S. mobile subscribers own smartphones. (Source: Nielsen, 2012)
64% of smartphone owners are now using their mobile devices to shop online. (Source: eDigitalResearch & Portaltech Reply, 2012)
57% will not recommend a business with a poorly designed mobile site. (Compuware, 2012)
40% will go to a competitor’s site after a bad mobile experience. (Compuware, 2012)
With such a rapid growth in mobile subscribers, and more and more users turning to their phone instead of more traditional media, it is more important than ever to utilize cutting edge marketing efforts. Otherwise you risk losing business to the competition.
“Before the iPhone, cyberspace was something you went to your desk to visit. Now cyberspace is something you carry in your pocket.” - Paul Saffo
It's true, mobile and specifically smartphones have changed everything. But still, developing extremely effective mobile promotion plans and strategies is still not as easy as it would seem. Investments in mobile marketing are set to exceed $50 billion annually buy 2015. With high stakes both in terms of investment and consumer demands, companies want to know which steps to take in order to create a successful mobile strategy.
Build your own private community
A social network is a map of relationships between individuals. Add a laptop, internet connection and some great user experience, and you have an online network where people can interact and connect to one another in meaningful ways using standard, modern features like instant messaging, video chatting, commenting, and of course, photo sharing. So how do we make a social network?
We have amazing tools to help you, and we can build just about any sort of community features you want. However, the biggest hurdle is to develop, nurture and grow an engaging user base. “If you build it, they will come,” does not hold water. Without happy, involved people engaging one another, your gorgeous social networking site will be as empty as MySpace.
The community platform we develop is the framework in which conversations take place. Experience teaches us that constant user feedback is invaluable, and when you share this information, your members are included and empowered, and your community becomes valuable to all involved.
Make Sure They Find You
Where do you search? Google? Bing? Facebook? Pinterest? YouTube?
Although most “traditional” query-based searches do still happen on Google, search is no longer just a purview of search engines. Search Engine Optimization (SEO) is still a relevant and valuable marketing channel evolving to include additional venues and opportunities as web users’ search behavior evolves.
SEO is not as simple as changing content, adjusting tags or buying a few links. SEO has evolved, requiring better understanding of your users, a commitment to providing quality content, and consistent processes to align all facets of your organization with search best practices. With these SEO best practices in place, your customers won’t have to search very hard to find your company, product or brand.
Sounds pretty good, doesn’t it? What you probably don’t know is where and how to connect?
Just like traditional marketing, defining key attributes of your target market has become a central component of a successful SEO strategy.
Social Media is a welcome tool. Helping to surface this information, it allows brands to receive almost instant feedback from a self-identified pool of likely (or existing) customers, helping refine target likes, needs and potential issues.
Leverage Social Media to Increase Revenues
Many will argue that sales, particularly B2B sales, has always been a social activity. After all, selling has always revolved around relationships (i.e. WHO you know) and hence the focus on networking, establishing rapport, and leveraging existing relationships. Traditionally this was done via face-to-face business meetings, industry conferences, athletic clubs, civic organizations, social clubs, etc.
In the last few years the notion of social sales has changed dramatically with the adoption of Web 2.0 and social media marketing. For starters, social media marketing has greatly increased the scale and reach of our relationship networks and peer networks. Web 2.0 technologies have also changed the way in which we collaborate online, with most B2B buying decisions starting, progressing, and often even closing online without any face-to-face meetings.
The statistics are impressive:
- 41% of companies on Facebook report generating leads
- Companies using Twitter generate twice the amount of leads
- Companies with an active blog generate 67% more leads
- Linked in generates 67% more leads that Facebook, Twitter, or blogs
Have the right online plan
Your website design and strategy should have a single overarching goal for your organization. It should deliver more revenue than it costs to develop and maintain. Website design is probably the biggest factor in this strategy, and most websites are designed to fit naturally into one of these 5 different patterns:
- The Brochure
- The Publication
- The Online Store
- The Consultive Site
- The Online Service
Choosing the design that is right for your business may not be as easy as it seems. If you've followed the advice most web developers, odds are they chose a type that they were familiar with, was easy to sell to management, and doesn't deliver revenue to the business.
But most web developers just deliver websites, with very little thought for strategy. We examine your business to make certain we deliver the proper strategy and web experience to deliver leads and revenue to your organization. We develop powerful, targeted online solutions for engagement across multiple media. With ease of use as our primary goal, we increase those chances of engagement for our clients.