Get Pulp for the best Printed Products
Pulp's Printed Products
We are proud to be the full-service printer of choice throughout the region. Our first-class printing experts are committed to making sure that every custom print piece exceeds your expectations. When you work with us, you can rest assured, knowing that your project will be delivered on time and on budget.
We’re passionate about printing. Whether you’re launching a marketing campaign, planning an event or attending a trade show, you can count on us to fulfill your needs. We specialize in all things print, including:
Brand is the beginning of everything
A brand is more than a name, a logo or a tagline. A brand is a person’s belief about a product, service or destination. When enough individuals arrive at the same belief, a company can be said to have a brand. In other words, a brand is not what you say it is, it's what they say it is. A brand’s power (equity) is derived from the goodwill and name recognition that it has earned over time.
With this in mind, the foundation of everything we produce for your company will fall under the branding and positioning umbrella. We design brands in a way that will encourage customers to think and feel a certain way about the brand, and we will position the brand to evoke an emotional response. This will be crucial to brand success.
How will we establish and build your brand equity?
By developing the following:
- Brandmark Design
- Wordmark Design
- Brand Typography Guides
- Collateral Packages
- Stationery Kits
- Color Palette and Theory
- Brand Style Guides
Gain favor among your users
Content is king. We hear this all the time. But this statement couldn't be further than the truth. Online, the user is king, and your content must create a pleasing experience to find the king's favor. If it doesn't, the user ignores your content and finds favor with someone else's content.
Brands that don’t take content design seriously are squandering a golden opportunity to make a real connection with their users. Buyers buy and users share based on emotional responses and aesthetic connections to products. Advertisers know this; and design-focused companies like Apple have built fortunes based on those connections. When the product in question is your website content, don’t underestimate the competitive advantages well-designed content could offer you.
We specialize in developing customized online content for our clients. We offer a complete range of services to help them effectively communicate their message to their users. Our online content development services help clients with:
- SEO Website Content
- SEO Blog Content
- Social Media Content
- Email Campaigns
- Case Studies/Success Stories
- Informative Guides
- Press Releases
- Custom Articles
- Lead Generating Landing Pages
- Video Scripts
- Print Brochures
- Lead Nurturing Emails
To get where you're going, you've got to know where you've been
Data analytics is the study of visitor behavior on a website, social media asset, or as a part of any marketing campaign. We track and analyze all visitor behavior, page visits, paths followed, and several other important metrics.
We have a step-by-step Analytics process to make your digital marketing more effective. Starting with Business Analysis to identify the things to be measured, configuring web and other analytics software to measure these KPIs, we generate and analyze campaign reports to optimize the related campaign and campaign assets for better performance.
Our process works to deliver results that can be measured, quantified and acted upon in a logical, methodical manner.
We provide these Reporting & Analytics services:
- Web Analytics Configuration
- Analytics Data Auditing
- Dashboard Creation
- Traffic Reporting and Analysis
- Website Optimization
- A/B Testing
- Multi-variate Testing
Designed for screens of every size
We design and develop all web applications with responsive design. Responsive Website Design intuitively knows what screen size your customers are using and adjusts content and page elements accordingly. Your visitors can be on their PC, tablet, or smartphone and your website will intelligently respond to fit the device’s screen size.
Mobile devices usage rates are increasing and rapidly becoming the most popular means to access the internet. Businesses that can’t stay connected with mobile consumers will become less relevant, especially with mobile eCommerce. With responsive web design, you have the assurance that customers can easily access your web pages with the device they’re using.
User experience is dramatically enhanced with responsive design. Visitors to your website won’t get frustrated with pages that don’t load properly, keeping them on your site and increasing engagement, regardless of the device they are using.
Mobile users are often looking for information quickly and don’t have patience for websites that load slowly. In addition, they don’t want to hunt through irrelevant content to find what they need. Responsive web design can reduce your website down to its most basic information, keeping users on your site and decreasing bounce rates.
We use responsive design for all web applications, including:
- eCommerce Sites
- Landing Pages
- HTML Emails
- Social Media Sites
Design Solves Problems
Graphic design is that thing between vision and reality. It helps us creatively solve problems of all shapes and size. We use graphic design to create better user experiences and interfaces. Graphic design is not just a tool for styling products and developing communications. Graphic design is a tool for change.
But graphic design alone is not enough. In order to be effective in today's world of hundreds of messages a minute, graphic design has to be disruptive. It has to answer that question that everyone asks themselves whenever they are exposed to any marketing media: What's in it for me? Graphic design is most disruptive when it answers that question before it's even asked.
Our expertise in graphic design is what sets us apart from all the rest. We believe that using graphic design to creatively solve problems opens every possibility for our clients and their businesses.
Our graphic design capabilities include:
- Collateral Design
- Print Design
- Website Design
- Online Media
- Interactive Media
- Video Production
Understanding the values of the customer
Every brand aspires to command a price premium. To accomplish this, we need to understand what makes your brand meaningfully different from your competition. But that meaning is in the eye of the beholder. So much as we seek to add meaning to your brand, the customer also adds their own unique meaning to what the brand stands for, and that may be far more important than anything we say or do.
That's what makes brand research incredibly important to the future of your brand. Great brands forge a real and direct emotional connection with their customers. It starts with a deep understanding of your target audience. Needs, preferences, goals, desires: You can never know enough about your customer.
We offer a wide variety of traditional brand research techniques:
- Qualitative Research
- Quantative Research
- Ethnographic Studies
- Elasticity Studies
- Conjoint Analysis
It Has to Be Part Of Your Plan
Although digital marketing is all around us today, print is still a huge part of the of our lives and pops up everywhere we look. We read posters, magazines, business cards, newspapers — more print that we realize. If you really think about it, our interaction with print media are just as prevalent as our interactions with digital media.
And that's why print design is so important. With so many opportunities to reach your audience with print, you have to make sure your print design stands out among the competition.
We are experts at creating a contrast between your marketing and your competitions, in print or any other media.
Here are just a few of the areas where we can help:
- Brand Collateral
- Marketing Collateral
- Personalized Print
- Sales Collateral
- Direct Marketing
Create Desire in the heart of the customer
Are you trying to convince customers to buy your products and services? The common approach is to use meaningless graphics & artificial effects in an attempt to wow customers.
Exceptional photography grabs attention. We've all experienced the pull from great advertising images that instantly grab our attention and captivate our minds. We can all admit that beautiful catalog photos and web site photos influence our buying decisions. Whether comparing products on store shelves or online at different web sites, chances are the company with high quality professional photography will earn our business and admiration. In fact, if we find a truly impressive presentation, we may also tell friends and relatives to check it out.
Our in-house photographer has an eye for what sells. Convince your customer to buy with great photography. We offer:
- Product Photography
- Model Photography
- Location Shoots